Just in time for retail season, we’re happy to present an intimate discussion with authors Hans J. Sternberg and Eli Evans. The gentlemen will be discussing Sternberg’s family memoir We Were Merchants: The Sternberg Family and the Story of Goudchaux's and Maison Blanche Department Stores on Sunday, October 25 at 2:30 p.m.
This weekend’s Wall Street Journal includes both a review and an excerpt of the book. As the review says, anyone who has been in a department store lately will appreciate the old world charm and superior customer service outlined in the book, which is a warm and compelling account of how Sternberg’s parents, Erich and Lea, fled from Nazi Germany to the United States, embraced their new home, and together with their children built Goudchaux’s into a Baton Rouge legend. The store that eventually became Goudchaux’s/Maison Blanche was an independent retail force during the golden era of the department store and, by 1989, the largest family-owned department store in America.
Following the discussion, please join us for a reception.
This weekend’s Wall Street Journal includes both a review and an excerpt of the book. As the review says, anyone who has been in a department store lately will appreciate the old world charm and superior customer service outlined in the book, which is a warm and compelling account of how Sternberg’s parents, Erich and Lea, fled from Nazi Germany to the United States, embraced their new home, and together with their children built Goudchaux’s into a Baton Rouge legend. The store that eventually became Goudchaux’s/Maison Blanche was an independent retail force during the golden era of the department store and, by 1989, the largest family-owned department store in America.
Following the discussion, please join us for a reception.
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