Thursday, September 4, 2014

Monkey Around with Us This Fall

While we usually frown on mischief-making exotic animals in the galleries, this fall, we’re thrilled to welcome everyone’s favorite monkey, Curious George as NYC’s Official Family Ambassador.

"With the help of the Official NYC Family Ambassador, Curious George, we are pleased to welcome even more families to discover the endless urban activities in New York City's five boroughs," said Fred Dixon, president and CEO of NYC & Company. "Curious George is a beloved and amiable character known for his adventures, and we look forward to working with him to encourage family travelers to have an enriched vacation experience in New York City." 

At the Museum, we have another connection to George. His creators Margret and H. A. Rey were German-born Jews who fled the Nazis in Paris on their bicycles, carrying their drawings. George even managed to save his creators. When the Reys were stopped and questioned by authorities suspicious of their German accents, they were let go once they showed what they were really doing—writing children’s books. We can’t help but be inspired by George’s narrow escapes and optimistic spunk, and hope our littlest visitors will be, too.

Starting today on, Curious George will encourage family travel with editorial content that features family-friendly activities and destinations for visitors as well as New Yorkers to enjoy. The editorial content includes kid-friendly NYC travel materials; guides to NYC's beaches, zoos, aquariums, and museums for children; must-see green spaces such as Central Park and Prospect Park; and more.

NYC & Company is collaborating with 16 cultural institutions throughout all five boroughs, including our Museum, to distribute a Curious George activity sheet that encourages kids and parents to use their five senses to explore each attraction and destination. Participating cultural institutions include the Louis Armstrong House Museum, National Museum of the American Indian–NY, New York Botanical Garden, New York Transit Museum and Snug Harbor Cultural Center & Botanical Garden. 

The family ambassador program is a joint effort with NYC &CO., NBCUniversal, Houghton Mifflin Harcourt (HMH) and PBS KIDS. 

The hit television series Curious George airs daily on PBS KIDS (check local listings). Digital games and activities from the series are also available at

Image courtesy of PBS KIDS and NYC &CO.

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